2019 / 10 / 15
At 11 a.m. on April 29, 2011, Prince William, Duke of Cambridge, and Catherine Middleton were married in a lavish Westminster Abbey. Cameras around the world captured the ceremony and the journey of the royal couple, from’Westminster Abbey to Buckingham Palace, via The Mall and Clarence House.
The entireceremony è was broadcast worldwide and watched by two billion people, one million people followed the event live in London. This wedding è was one of the most solemn ceremonies of the century, with 1,900 guests from all the Royal Houses of the world.
On this occasion, as on so many other events where the Royal Family was involved, there’è been a very high media attention. Undoubtedly the Royal Family likes a lot and è followed not only in the most official and lavish ceremonies, such as weddings and state visits, but also in the small details of private life.
Why?
Even in 2019, in the collective imagination, the Royal Family remains a symbol of elegance and style, nobility and perfection. Their ceremonies are a model of aspiration, a break from reality, a daydream and an opportunity to see a modern fairy tale portrayed.
Many times Scuotto Allestimenti has reiterated the’importance of tradition and the’focus on elegance and style. In some ways, even in the arrangements and decorations of ceremonies, the Royal Family becomesa model to follow in order to always aim upward, toward what Scuotto Allestimenti calls excellence.
At ceremonies of this caliber, the viewer’s eye falls on the preciousness of the decorations and draperies,the elegance of the draperies and gowns of the participants, the mise en place rich in detail and very refined.
And all of this becomes part of the’authoritative representation of a family and a symbol of power.
Royal banquets are part of thetradition (from weddings to ceremonies for visits by princes and heads of state) everything è studied in detail and defined by a protocol rich in tradition and good taste.
Also in 2019, the Royal Family is imparting lessons in style and elegance also welcomed and followed by Scuotto Allestimenti.
