The real role of the wedding planner in organizing an event

Who remembers the famous movie “From now on I get married” where a beautiful and talented Jennifer Lopez plays the role of a wedding planner? It was 2001 and Italy was discovering the existence of a new profession: the wedding planner.  As is often the case, fashions that come from overseas take root quickly, also fueled by the many small screen formats that feature the vicissitudes of wedding planners in local sauce.

But are we sure that having a wedding planner is the best solution for young couples about to get married? Fashions come and go, and organizing an event, in all its components, requires experience and an in-depth knowledge of all the elements that make up the environment that hosts the event.

They are the ones who will be able to organize the event.

The scenario first 

The’event è first of all the space, the scenery, the landscape in which the bride and groom and guests take their places. The choice of seating, tables, gazebos and marquees, the choice of their materials and their customization è the first decision to be made, becauseé will be the cardinal points around which will revolve; the choice of decorations and all other accessories as well asé the indirect management of the flow of guests and thus the’course of the event.

We introduced the term accessories not by chance. Accessories are subordinate and complementary elements, which means that the choice of wedding favors, floral decorations, and perhaps even music must match the style and scenic setting given by the’staging.

The advice for the bride and groom-to-be, who believe that style and elegance go beyond the fashions of the moment, è to first choose a fitter. Becauseé the first essential form of any event è given by the construction of the space.

The Scuotto company has been staging events for six generations.Over the centuries many fashions have passed, but the rules on how to stage a classy event are always the same and still apply today. The knowledge behind a staging is not improvised overnight. Behind there’è is a love of detail and a constant search for excellence through the customization of handcrafted products.

The study of the’environment also affects the behavior of guests, their comfort and their perception of the event itself. That's why’the decorator è the first professional figure to contact when you è about to organize a wedding.

Only at a later stage you can use the wedding planner, to choose the wedding accessories, flowers and music.